A family-owned distributor of fasteners, tools and construction supplies with 16 stores in the Pacific Northwest and a 50-person sales force, Tacoma Screw Products has managed to grow and thrive despite increasing competitive pressure from multi-billion dollar competitors like Fastenal, Grainger and McMaster-Carr, through some sound technology investments and business planning.
To continue to grow, Tacoma Screw knew it needed to invest in both B2C and B2B ecommerce. Three years ago, the company launched a new website on NetSuite SuiteCommerce and now ships to all 50 states, while improving the customer experience. For example, omnichannel commerce capabilities like buy online-pick up in-store have proven very popular with Tacoma Screw’s contractor customers who like to put their order in for the next day’s job and pick it up at the store on the way to the job site.
Meanwhile, NetSuite’s rich ecosystem of partners extends the companies capabilities even further. Using ChannelAdvisor Digital Marketing, Tacoma Screw drives new traffic to its website through comprehensive Google Shopping campaigns. The ChannelAdvisor SuiteApp provides seamless integration into NetSuite, allowing Tacoma Screw to streamline product and order data exchange between ChannelAdvisor and NetSuite. With ChannelAdvisor, Tacoma Screw could automatically configure and segment campaigns to increase its return on ad spend and avoid the time-consuming work of trying to manually manage campaigns.
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